world vision

Change the Story

World Vision is a non-profit focused on helping children in need around the world. 
We set out to increase awareness of their gift catalog program with a simple, relatable and eye-opening idea.

How different would these stories be if just a few crucial things were missing?

Digital | Social | Print

POSTER

COMMUNITY STORY WRITING
These classic stories were great, but we also wanted to create a story of our own. So we did.

And on Facebook, we asked everyone to help us put some words to it, one page at at time.

The winning authors received a physical copy of the book, and a set of posters signed by the illustrator.