SPrint attack | Evelyn Is Learning

As is customary, advertisers drop their Super Bowl commercials online before the big game. At MetroPCS, we waited for Sprint to release their ad in hopes that we could come up with a great idea to hi-jack some of their spotlight.
Here's the teaser they ran before the big game.

The unlocking moment was when we realized they didn't buy their url - www.EvelynIsLearning.com. So we did. 
Within 3 days we put up a fully responsive site, a make-shift social/digital media plan, and readied ourself for the big game.

Through our analytics we saw Sprint found our site the day before the game. They ended up running the spot, but pulled all other media after the game.
Evelyn all but evaporated. 
#SrySprint